ESF Camps

Single Sports Communications & Marketing Intern

US-Union Soccer Schools | US-Phillies Baseball Academy | US-PA | US-NJ | US-NJ | US-PA
Job ID
2017-6400
# of Openings
15
*Union Soccer Schools (multiple locations in PA, NJ, DE)
Targeted Job Start Date
6/1/2017
Targeted Job End Date
8/19/2017
Type
Intern (Full Time)

Position Objective/Purpose

This essential member of the marketing team supports marketing and communications efforts for ESF’s single sport programs: Union Soccer Schools (USS), Phillies Baseball Academy (PBA) and the Eagles Football Academy (EFA). He/she ensures that ESF is portrayed as the most exciting and innovative single sports program provider within our diverse population and collaborates, cross-functionally, with various teams to deliver high-quality communications and digital assets. He/she must be able to balance multiple Managers and their time sensitive requests.

Essential Job Responsibilities

  • Write multiple daily blog posts to feature USS, PBA and EFA camp activities in addition to capturing special events on-site.
  • Capture and edit high-quality photos of all camp highlights (guidance will be provided to identify key opportunities) for blogs, social media and newsletters. Photos must feature a wide range of ages, mix of both male and female campers, and diversity.
  • Take video clips of “day in the life” camper activities as well as special events throughout the summer. This can take the form of interviews or simply capturing daily drills and scrimmages. In addition, camper testimonials, parent testimonials, and staff testimonials will be included in the requirements for the delivery of digital assets.    
  • Participate in weekly team calls with fellow interns and the Marketing team to discuss best practices and opportunities for improvements.
  • Master the site-level calendar of events and map out a weekly schedule in advance, knowing where to be and when to capture events. This will require extensive collaboration with the Operations Managers
  • Develop numerous communication pieces including:
      • Draft weekly blog posts.
      • Follow specific guidelines for photo and video clips.
      • Generate digital assets; representative of sport/site. This requires collaborating with Field Managers to gather relevant photo and video content.  Organize, track, and categorize photo across all single sports.
  • Develop organizational framework for tagging and repurposing assets for optimization for social media, YouTube, blog posts, website, newsletters, etc.
  • Manage all aspects of editing for each project and work with various teams to implement changes.
  • Provide frequent updates on the progress of the projects.
  • Submit weekly expense reports with corresponding receipts for mileage and tolls.
  • Input hours worked on a weekly basis by submitting a time sheet or logging the hours in our online system.

Position Competencies for Success

The Marketing Intern must possess qualities that support ESF’s mission and core values. Goal-oriented disposition, creative energy, attention to detail and ability to collaborate on projects in a fast-paced environment will contribute to one’s overall success in this role.

Experience Requirements

  • Must be a very strong writer/editor (WordPress experience is a plus).
  • Strong video and photography experience required (photo and video editing software experience is a plus).
  • Highly developed time management skills in order to complete tasks to meet deadlines.
  • Excellent verbal and written communication skills to ensure the necessary editing of projects is communicated effectively with various team members.
  • Strong organizational skills and the ability to multi-task as you will be completing multiple projects at once.
  • Ability to work independently and problem solve.
  • Interpersonal skills as you will work with multiple team members on site as well as executive staff.
  • The ability to be flexible and handle unpredictable situations with ease.
  • Must possess working knowledge of the terminology of the sports he/she covers.
  • Experience in playing or covering baseball/softball, soccer, and football
  • A background in journalism, photography, and digital video experience preferred.
  • Willingness to use personal lap top and digital camera throughout internship.
  • All candidates must submit writing, photography and blog samples during interview process.
  • Must be willing to travel and provide own transportation (mileage and tolls will be reimbursed by ESF).

Education Requirements

  • An undergraduate or graduate student with an interest in sports marketing, journalism, and multi-media communications.

Reporting Relationships

  • The Marketing Intern reports directly to General/Operations Managers for USS, PBA and EFA when on-site as well as the Marketing Coordinator at Headquarters.

Working Conditions and Physical Requirements

  • This position involves travel, extended periods of activity, moving around the campsites/fields, to ensure all critical images/videos are captured.
  • This position requires considerable time at a computer workstation for editing and cataloging.

Overview

ESF Summer Camps has been a vital influence in the camping industry since its evolution in 1982. ESF (Education, Sport and Fun) features award-winning camp programs in Pennsylvania, New Jersey, New York, Connecticut, and Maryland. ESF is considered one of the country’s leading camping companies
and people developers.

Responsibilities

After a training period, the Marketing Intern will be responsible for the following:

  • Writing multiple weekly blog posts to feature activities in Mini, Day, Sports, Senior, Tennis, and Specialty Camps in addition to capturing special events. 
  • Capturing and editing high-quality photos of all camp highlights (guidance will be provided to identify key opportunities) for blogs, social media, newsletters, and summer memories slide show. Photos must feature a wide range of ages, mix of both male and female campers, and diversity.
  • Taking video clips of “day in the life” camper activities as well as special events throughout the summer.  This can take the form of interviews or simply capturing daily activities. Examples include features such as: Teepee Village chants, Aquatics events (camper achievements), Tennis Tournaments, Specialty Camp events (weekly demonstrations), Camp shows – Mini, Day, Senior. In addition, camper testimonials, parent testimonials, and staff testimonials will be included in the requirements for the delivery of digital assets.    
  • Participation in weekly team calls with fellow interns and the Marketing team to discuss best practices and opportunities for improvements. 
  • Cataloging all photos for efficient coordination of the multi-media slide show.  The expectation is to capture enough high-quality photos to fill pre-identified slide show segments to run an average of 23 minutes in duration.
  • Master the site-level calendar of events and map out a weekly schedule in advance, knowing where to be and when to capture events. This will require extensive collaboration with Site Directors and various team members.
  • Development of numerous communication pieces including:
    • Develop organizational framework for tagging and repurposing assets for optimization for social media, you tube, blog posts, website, newsletters, etc.
    • Manage all aspects of editing for each project and work with various teams to implement changes.
    • Provide frequent updates on the progress of the projects.
    • Travel to local ESF sites, when necessary, to support fellow interns and assure assigned tasks are completed  
  • Draft weekly blog posts across all camps offered on site.
  • Follow specific guidelines for photo and video clips.  
  • Generate digital assets; representative of site. This requires collaborating with Site Directors to gather relevant photo and video content.  Organize, track, and categorize photo across all camp segments (day, sports, senior, etc.).

Qualifications

  • Highly developed time management skills in order to complete tasks to meet deadlines.
  • Excellent verbal and written communication skills to ensure the necessary editing of projects is communicated effectively with various team members.
  • Strong organizational skills and the ability to multi-task as you will be completing multiple projects at once.
  • Ability to work independently and problem solve.
  • Interpersonal skills as you will work with multiple team members on site as well as executive staff.
  • The ability to be flexible and handle unpredictable situations with ease.
  • A background in journalism, photography, and digital video experience preferred.
  • Photo and video editing software experience required.

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